REcycle for TOmorrow // RETO.

Jun 14th 2012

We here at Why Not love to find others doing amazing things... especially when that something helps out TOMorrow.  

I was forwarderd this video from TOMS HQ and wanted to share it with all of you!


REcycle for TOmorrow // RETO


Dating back to December, 2011, Björn Holm has been hard at work collecting broken skateboards from friends, relatives, and fellow skaters in his community.

His mission: a daunting DIY project of building a 6'4" fish made exclusively from old skateboards. This is not something you'd expect from a former professional motocross rider from Finland. But with studies in furniture design and an interest in board building, he utilized these skills to piece together a 20 pound, hollow surfboard out of material (skateboards) that essentially have no straight lines. The result: a colorful, 100% recycled surfboard.



NOTE: After this video was created Bjorn has tested the board, and he reports that its working great!
"The board is stable, easy to paddle and catch waves with. And it is such an amazing thing to ride something that you have made yourself. There really is something special about it, all the hardwork put down finally pays off."

Check out more photos from this project at


We would love to hear more stories like this! Please send along your local inspiring stories of how you and others you know are creating a better tomorrow! Email them to


Photos and video

RETO - The Recycled Skateboard Surfboard from on Vimeo.

» les mer

Awesome paintings of United Nude Shoes!

May 31st 2012

 I found these really cool paintings created by Irushka Chubotina featuring United Nude Shoes on Facebook yesterday.

Thought they were too good not to share!




» les mer

Lenny Kravitz + Spring Simplified

May 30th 2012

 When TOMS founder Blake Mycoskie met rock icon Lenny Kravitz in late 2010, they instantly struck a chord over a love of music and simple living. Whether crafting new songs from an airstream trailer in the Bahamas, or developing ideas for the One for One movement from a sailboat in Venice, CA, the two men shared an understanding that big ideas can often flourish in subtle surroundings.

Their connection developed in to the creation of TOMS 2012 Spring Collection, which was inspired by Kravitz’s one-of-a-kind-design aesthetic and his dedication to creative and low-impact living. Working as guest creativedirector with Mycoskie and TOMS’ in-house design team, Kravitz helped infuse new TOMS styles with colorful woven prints, embroidered detailing, and evenlyrics from his classic hit song, Let Love Rule.

Of the seemingly unexpected collaboration, TOMS Founder and Chief Shoe Giver Mycoskie said, “It was exciting and humbling to work with an icon like Lenny Kravitz and have the ability to share his story and inspiration through this season’s collection. It’s obvious that Lenny’s talent’s go way beyond music, and we’re thrilled that we had a chance to collaborate with him on some really great TOMS.”

“Being a guest creative director for TOMS was an exciting collaboration,” said Lenny Kravitz. “I’ve been a longtime fan and admirer of the brand, not only for the quality of the product, but also for their social message and commitment to providing shoes to people in need.“


photos and words from here

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